Four Hands, a national furniture design company, developed a stylish flash sale brand called After Market to distribute their wholesale goods to consumers. This was one of their first forays into consumer-facing e-commerce and they needed a flexible and evergreen solution for the homepage. I designed a sophisticated, yet approachable homepage that was responsive, with CMS modules that allowed for storytelling and playful headlines. This design helped give viewers a welcoming first impression to the new brand and establish a sense of Four Hands’ distinct aesthetic.
Creative Director: Charla Adams
Designer: Thao Thai