Cardstore Website and Branding

Web Design

As part of a team of creatives with Cardstore.com/American Greetings, I contributed in the relaunch of this virtual card store. The look needed to reflect the fun of creating and sending cards by using lifestyle photography, witty copy, and bright colors. The challenge was to design a surprising and energetic site, while appealing to consumers of all ages.

I designed heroes and web pages, and produced a voice guide to direct style decisions for the brand’s copy.

a fun and cheerful e-commerce site with personality

a fun and cheerful e-commerce site with personality

a fun and cheerful e-commerce site with personality